Paid search marketing consists of ads for products or services that display on search engines' results pages in response to particular search terms.

When beginning a new PPC campaign, we first listen to our client’s needs and requirements, then we identify their competitors, and finally we research search results within their industry. This allows us to properly identify the type of keywords and marketing messages that are successful within the required industry.

With a live PPC campaign we:

	Manage the cost per click of each keyword.
	Monitor the cost per sale or lead on each keyword and amend the landing pages, positions, marketing messages, and cost per click accordingly, so that the cost per conversion is at an appropriate rate.
	Liase with our clients so we are able to focus campaigns around the products that are selling better and more profitably on the internet.
	Constantly improve the account and keep increasing the volume of relevant traffic.
	Provide briefs to our clients on improvements that can be made to their websites that will increase the percentage of clicks that are converted into an online order or lead.
	Provide account reports on a weekly and monthly basis, as well as on request.
	Provide 24/7 account management to all clients, regardless of spend.

In summary we will manage bids across multiple CPC search engines and track incoming traffic from click conversions. We will begin each CPC campaign with several ad copy variations. We will understand exactly which copy variations, keywords and search engines are converting to leads and use our expertise to adjust CPC campaigns accordingly for best ROI. Our goal is to increase our clients’ profitability by driving more sales for less marketing spend.

If you are interested in Paid Search, please fill out the form and one of our consultants will contact you shortly.